If you take the time to plan accordingly, Valentine’s Day can easily be one of the most successful events of the year for your day spa. It’s always a good idea to start planning early if possible but even if you’ve left things until the last minute, there should still be time to get organized and bring in new clients. While many people may consider Valentine’s Day to be a lesser holiday that isn’t worth too much attention, day spa owners know that this is one of the most important holidays of the year. With a few simple preparation steps and great spa Valentine’s Day specials, it’s easy to make sure that your event will go off without a hitch.
5 Easy Tips to Prepare Your Day Spa for Valentine’s Day
Did you know that more than $19 billion was spent on Valentine’s Day in 2016? Ignoring the chance to bring in new clients while promoting all of your most luxurious day spa Valentine specials would be a huge mistake! Prepare for the big day with a few simple tips:
1. Create Exclusive Day Spa Valentine’s Day Packages
Whether you’d like to offer self-care pampering packages, date night specials, couples services or something extra fun like a champagne package –the sky is the limit this Valentine’s Day. No one knows your clients better than you do, so be sure to offer interesting packages that will help to make their experience extra special. Make sure that you take advantage of your marketing efforts to promote your specials and packages. This is a great way to get the attention of last-minute shoppers.
2. Appeal to Last-Minute Shoppers
It’s no secret that many partners are left scrambling last minute to find the perfect gift for their Valentine. So why not turn around a potentially bad situation by offering a few Valentine’s Day premier services or packages that take the guesswork out of finding the perfect gift? When you do the hard work for them, last-minute shoppers are much more likely to snatch up a great deal. And once their loved ones get the opportunity to enjoy your high-quality services, be sure that you give them a reason to return!
3. Pamper Your Staff
A happy day spa technician makes for a happy client. So spread the love and make sure your staff is ready to handle a busy couple of days/weeks by pampering them a bit too! Whether you provide them with a Valentine’s Day lunch or you shower them with flowers this Valentine’s Day, let them know that you’ve got their back and appreciate all of their hard work.
4. Create a No-Show Policy
Protect your employees and your bottom line by creating a no-show policy that works in your favor. There could be a number of reasons why a client misses an appointment for Valentine’s Day but a good no-show fee or policy can ensure things continue to run smoothly on such a busy day.
5. Review Your Insurance Policy
With so many people visiting your shop on the big day and the next few weeks that follow, now is the ideal time to review your day spa insurance policy. With comprehensive insurance coverage, you can make sure that your clients, employees, and assets are protected in the event of an accident.
Make This Your Best Valentine’s Day Ever
Whether you plan on offering singles services, luxury packages or couples massage deals on Valentine’s Day, don’t miss out on this golden opportunity to impress your clients. Keep these helpful tips in mind as you prepare for V-Day:
- Offer new day spa Valentine’s Day specials
- Appeal to last-minute shoppers
- Take care of your staff
- Protect your bottom line with a good no-show policy and comprehensive insurance coverage
Want more information on the benefits of day spa insurance? Visit the team at Marine Agency Insurance online today to get a quote.