It’s a great idea to include a yearly checkup in your medical spa business plan. Just as you need yearly checkups with your doctor and dentist to ensure that you’re at optimal health, your medi spa needs an annual checkup to assess how it’s doing, how the public perceives your business, and where the business is at financially in your overall plan. The good news is that this doesn’t need to be an exhaustive process. Here are some tips on the items you should examine at least once a year to keep your med spa profits flowing.
1. Social Media Presence
Even if you have a love-hate relationship with social media, you have to realize that a good segment of your local customer base will be checking you out there. If you have a presence on Facebook, Instagram, Twitter, and other social media pages, you should be posting to at least one of the accounts regularly. This can range from a simple inspirational quote to a monthly special. Posting high-quality content means you’ll stay top-of-mind with existing customers, and can be helpful to attract new ones.
2. Front Entrance
Your medical spa is in the health and beauty sector, so clients will judge you based on how the exterior of the business looks. Does your front entrance still look clean and vibrant? Does it give customers a “zen” feeling as they walk through the front door? Or, is it starting to gather dust? Be sure to assess how your front entrance appears as part of your yearly checkup.
3. Reception Area
The same goes for the reception area of your business. How does it appear to a brand new customer? You’ll want magazine and brochure displays neatly organized (and not out of date). Does everything appear as clean and fresh as you would want it to be on your first visit to a new spa? Be honest in your assessment about the floors, walls, displays and more. You want the reception area to be as welcoming as possible for customers.
4. Retail Space
The retail space where you sell MediSpa products needs to be examined at least once a year as well. Is it well-stocked with the products you recommend to your customers? Is it neatly organized? Is the retail space clean and dust-free? If you offer free product samples, be sure that the containers are freshly-filled and clean, and that you have plenty of applicators available. Every area of your business that customers have access to should give them a positive experience.
5. Medi Spa Insurance Plan
Checking in with your medi spa insurance agent once a year is a great way to make sure that your business has adequate coverage. Your liability and property coverage needs can actually change over time, especially if your business is growing. Discuss any changes to your business with your insurance agent — such as upgrades, new services added, additional employees or contractors who are now working with you, and any other changes from a year ago.
In some cases, upgrades to your medi spa could reduce the rates you’re paying for insurance. In other situations, you might want to upgrade your coverage to ensure that the business is fully protected. In addition, insurance laws can frequently be changed at the local, state or federal level. Your medi spa insurance agent will be aware of these changes and can advise you on the best course of action.
Yearly Checkups for Your Medi Spa
- Yearly checkups are vital for medi spa business vitality
- Check social media presence
- Check curb appeal – spa exterior & reception area
- Keep retail space up-to-date and appealing
- Check-in with your insurance agent once a year
Marine Insurance Agency is your go-to source if you’re looking for comprehensive liability and property coverage for your medi spa. Contact our office at 800-763-4775 to schedule an appointment and get a free insurance quote.